Intern by HQ contract, full regional-marketing-lead scope by reality: 1.5 years owning the Tianjin Airport showroom's Douyin matrix (script + shoot + edit, solo) — +13,000 precision followers in 2 months, plus brand IPs co-led across 4 provinces.
18 months at XPENG Motors: HQ-contracted intern, but full regional-marketing-lead scope for North China Zone 2, covering Tianjin / Shandong / Hebei / Liaoning. Owned the Tianjin Airport showroom's Douyin matrix solo (script + shoot + edit) — +13,000 precision followers in 2 months. Co-led brand IPs: 'Pengyou Club' (customer community), 'Sunset Café' (test-drive funnel), 'Weekend Arts' (cross-industry collab). Lead contact for Tianjin Auto Show (A-tier) and Shenyang Auto Show (B-tier).
Chinese version below covers the EV market landscape, my 3-pillar growth strategy, the 2-month execution timeline, and the transferable skills that now feed into my AI PM career transition.