Intern by HQ contract, project-lead scope by reality: ~1.5 years owning the Tianjin Airport showroom's Douyin matrix as the marketing-side project lead — coordinating HQ's agency-operations team and store staff, scheduling shoots and livestreams. +13,000 precision followers in 2 months, plus brand IPs co-led across 4 provinces.
~1.5 years at XPENG Motors: HQ-contracted intern, but the marketing-side project lead for the Tianjin Airport showroom's Douyin matrix. HQ sent an agency-operations team to run the account; my job was to organize the supporting cast — getting the store to free up people for livestreams and short-video shoots, scheduling sessions, and acting as the bridge between HQ's agency team and store staff. The account grew +13,000 precision followers in 2 months. Co-led brand IPs: 'Pengyou Club' (customer community), 'Sunset Café' (test-drive funnel), 'Weekend Arts' (cross-industry collab); the team later extended into a private customer community and WeChat Channels. Lead contact for Tianjin Auto Show (A-tier) and Shenyang Auto Show (B-tier).
Chinese version below covers the EV market landscape, how I coordinated HQ's agency team and store staff, the 3-pillar growth strategy, the 2-month execution timeline, and the transferable skills that now feed into my AI PM career transition.